Inspired by Jatayu.
Built for the Brave.
Built for the Brave.
Our brand is a tribute to the fearless spirit of Jatayu — the divine warrior who fought with one wing to protect what mattered most. Like him, we believe in rising above limits, pushing through pain, and standing tall in the face of challenges.
This is for the relentless, the athletes, the dreamers, the doers, who refuse to give up, no matter the odds. Together, we're not just building a brand, we're building a legacy. One that puts India on the global map, one fearless step at a time.
Fly beyond. Fight harder. Become unstoppable.
FROM THE FOUNDER
“After year's designing landscapes in England, I looked inward and realized I wanted to create something that was mine, and India's. Inspired by how Gymshark grew from a garage to a global symbol, I envisioned INDIAN HAWK an elite Indian brand rooted in heritage and unstoppable spirit.
Named after the heroic demi god who, despite being old and grievously wounded, fought Ravana with unmatched courage and informed Rama of Sita’s abduction, JATAYU stands for those who push forward, even when one wing is broken. This is our brand: for the stubborn, the hardworking, the unstoppable.”
~ Bhrigu Raj Kumar (